After college he received his master’s degree in Health and Fitness Management at the University of Connecticut. Worts’ experience was perfect for opportunities at growing clubs. The mission was to grow Crunch Fitness corporate in its previously existing markets (California, Miami, New York City), but also launch a franchise model that would allow for international growth. In addition to the purchase by Angelo Gordon, New Evolution Ventures also purchased a stake in Crunch Fitness. Worts grew up in New York watching the Crunch Fitness brand develop into a fitness phenomenon, but when he came aboard he realized that for growth, it was going to take a lot of work. Today Crunch Fitness maintains the same devotion to group fitness, but like the fitness industry, it has evolved to stay relevant to members worldwide.Ī major portion of its relevancy came when Keith Worts, the CEO of Crunch Fitness, came aboard in 2006 after Angelo Gordon purchased the brand from Bally Total Fitness. Whether you want to trace its inception into the industry with aerobics or Jazzercise, one thing is for sure - Crunch Fitness jumped on the bandwagon very early.įounded in the late 80s in New York City, Crunch Fitness was established on the principles of group exercise.
Fitness has drastically evolved over the past 20 to 30 years, but nothing has helped that evolution more than the emergence of group fitness.
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