Nike Unite represents a relatively new sales strategy for the company. The Nike Unite store will occupy a prime trading position next to the scheme’s existing JD Sports and Lifestyle outlets. The new 11,000 sq ft outlet, which will replace the US-headquartered sportswear giant’s existing factory store at the adjacent Westend Retail Park, is expected to open for business on the ground floor of the Blanchardstown Centre in mid-2023 according to sources familiar with the plan. Generally, light-support bras are meant for yoga and low-impact studio workouts, medium-support bras are good for hiking, racquet sports, gym training and running (if you are on the smaller side), while high-support bras are designed for HIIT, running, boxing and other high-impact activities that involve big or jumping movements.Nike has agreed a deal to open its first Nike Unite store in Ireland at the Blanchardstown Centre in Dublin. Choose from the wide range of light-, medium- and high-support sports bras that cater to different needs, or get recommendations from the store athletes. Wearing size M in a particular design doesn’t mean that size M in all other designs will be your perfect fit.Īt the Nike Unite store, you can get bra fittings done by trained female store athletes. Similar to the principles of sports shoe fitting, a sports bra fitting will ensure you get the right size for the specific design. FYI: breast tissue damage is irreversible, and the damage speeds up sagging. If your sports bra has been stretched out from multiple washes, or feels less supportive than before, it’s a sign to get a new piece. A rule of thumb is to replace your sports bras every year, especially pieces that you wear most often. That’s a fail-proof strategy to find the best-fitting shoes.įact #1: Women should go for a sports bra fitting once a year, as our body and boob sizes may change due to hormones, weight loss/gain etc.įact #2: Just like sports shoes, sports bras also experience wear and tear, losing their elasticity over time. TLDR: Try the shoes in person, and go for the NikeFit shoe-fitting service. These measurements get saved in your Nike app pretty seamlessly, and will come in handy the next time you’re shopping for shoes in Nike and trying to recall your size.
NIKE UNITE CONCEPT FULL
This tech-enabled shoe-fitting service involves scanning your feet based on computer vision, machine learning and recommendation algorithms that measure the full shape of both feet to determine the best fit for each shoe style. Another method you can place your bet on: the NikeFit shoe-fitting service that’s currently unique to the Nike Unite IMM store.
The best way to ensure a good fit? Try the shoes in person, preferably in the afternoon when your feet are at their largest, with the socks you’d usually wear (if any). Similarly, the recommended size for gym shoes might differ from the size of your running shoes, simply because of the different cuts and the different types of movements that each shoe is built for. For instance, just because you wear US 8 for a particular model of running shoes, it doesn’t mean that all running shoes (regardless of brand) in US 8 will be the perfect fit for you. That’s because every shoe model is designed and cut differently.
Currently, there’s one Nike Unite store in South Korea, two in China, five in the United States, and one store in both Germany and the United Kingdom.įinding the sports shoes of your dreams - whether it’s for running, weight training or walking - is often harder than it seems. This is the first Nike Unite store in Singapore. “Nike Unite is fundamentally about helping consumers connect closely with sport by bringing the most valuable sport destination to the community and creating experiences that are rooted in serving people,” said Sylvelin Ng, director Southeast Asia & India at Nike Value Marketplace. The newly refurbished 18,000 sq ft store offers something for everyone, regardless of gender, age and sport.
Recently, Nike made its move too, by transforming its outlet store at IMM into a concept store called Nike Unite, which boasts an accessible, community-driven layout as well as exclusive services and offerings to get us all excited about in-person activewear shopping. If you haven’t already noticed, sportswear brands like Decathlon and Lululemon have been extending their reach, opening new stores in Singapore to cater to the rising demand for fitness apparel and gear. Many businesses have come and gone during the last two years of the pandemic, but one sector that seems to be thriving? Wellness - in particular, sportswear and activewear.
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